{"id":22443,"date":"2021-04-09T15:52:55","date_gmt":"2021-04-09T13:52:55","guid":{"rendered":"http:\/\/54.194.80.134.nip.io\/?p=22443"},"modified":"2022-07-04T17:40:34","modified_gmt":"2022-07-04T15:40:34","slug":"business-analytics-platform-data-governance","status":"publish","type":"post","link":"https:\/\/www.cubeserv.com\/en\/business-analytics-platform-data-governance\/","title":{"rendered":"Business Analytics Platform: Agility and Data Governance"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tThe concept of a business analytics platform is that it helps you organize your data so everyone can use it. <\/span><\/span><\/span>It forms the basis for a uniform understanding of underlying events and processes. <\/span><\/span><\/span>We create the platform for you to manage your company or organization in a fact-based and successful way.<\/span><\/span><\/span><\/span>\r\n\r\nExtracting value from information is not primarily a question of the amount of data. <\/span><\/span><\/span>Rather, it’s about the way you use that data. <\/span><\/span><\/span>This is the deciding factor of success. <\/span><\/span><\/span>Remember, it is not the amount of data or the technology used that differentiates the approach.<\/span><\/span><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEven the best companies in analytics don’t always use the latest tools. <\/span>However, they benefit from building their strategies and business models around their analytical capabilities. <\/span>Individuals who believe that facts are the best guides for decisions and actions lead such companies. <\/span>They make data and analytics integral parts of their corporate culture.\r\n<\/span><\/span>\r\nAnalytics 1.0 was (or is, you should still be using it) heavily focused on descriptive analytics, ie, reports and visuals that explain what happened in the past. <\/span><\/span><\/span>We don’t use analytics to look into the future (predictive analytics) or make recommendations on how to do a particular task better (prescriptive analytics). <\/span><\/span><\/span>In the past decade, we’ve spent a lot of time encouraging companies to go beyond purely descriptive analytics.<\/span><\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Closer to the customer with insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"W.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSuccessful companies work in a customer-oriented manner. <\/span>We can master the challenges associated with today’s rapidly changing needs of customers and their buying habits by processing corresponding signals in a targeted manner.<\/span><\/span>\r\n\r\n Although many companies today generally have large amounts of customer information at their disposal, data analysis is often neglected or only carried out in a rudimentary manner.<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Stories engage the brain on all levels: intuitive, optional, rational, and physically.\u00a0<\/span>When we hear stories, our brains respond by better understanding the information.\u00a0<\/span>The limbic system (the emotional part of the brain) releases chemicals that stimulate our sense of connection and our reward centre.\u00a0<\/span><\/span><\/p>\r\n

When you put your audience at the centre of your story, you make them feel like heroes. <\/span>Stories move us to action.\u00a0<\/span>The reactions our brains trigger may evoke a sense of empathy, urgency, or great concern.<\/span><\/span><\/p>\r\nIn one study, participants’ neural responses were measured while listening to a story about a father’s relationship with his young, dying son.\u00a0<\/span>Two emotions, in particular, were prominent: distress and empathy.\u00a0<\/span><\/span><\/span>\r\n\r\nStudy leaders assessed participants both before and after listening to the story. They found increased levels of cortisol, which makes a person more focused and attentive, and oxytocin, which triggers well-being and empathy. The most startling finding was:\r\nNarratives change the chemistry in our brains and get us to act. Captivating stories cause us to become emotionally attached to others and feel motivated to begin a particular action.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Design stories<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe use data to communicate in order to lead. There is a non-stop buzz about data: Big Data, Small Data, Deep Data, Thick Data, and machines that learn to analyze data. Many organizations are developing innovative things to improve our lives. At the centre of it all is\u2014you guessed it\u2014data. Of course, not all answers to organizational problems or opportunities will spring from an algorithm. Data is limited to recording the past by cataloging numerical artifacts of what has happened.\r\n\r\nThe search for historical truth is critical to decision-making; those who work with data are truth-seekers by nature. However, as you grow into a leadership position, you will spend most of your time communicating with others about the future you want to create.\r\n\r\nCommunicating data shapes our future truth – our facts. Communicating well is central to shaping the future in which people and organizations are meant to thrive. Insights from the past give us both the direction to go and the actions to take. Getting others to move forward with those measures, however, is only possible with good communication.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lead with data<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCole Nussbaumer Knaflic recommends six simple steps in “Storytelling with Data<\/a>“:\r\n
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  1. Understand context<\/li>\r\n \t
  2. Choose an appropriate visual representation<\/li>\r\n \t
  3. Remove clutter<\/li>\r\n \t
  4. Direct attention in the desired direction<\/li>\r\n \t
  5. Think like a designer<\/li>\r\n \t
  6. Tell a story<\/li>\r\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tWhen we tailor our message to the recipients, we trigger the desired actions. <\/span>It’s what resonates with the recipient that counts. <\/span><\/span>\r\n\r\nThe best speakers present data in a concise and structured way. <\/span>At the same time, they tell a compelling and memorable story. <\/span>In our presentations, we direct<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"mastering\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\twe deliberately capture the audience’s attention by focusing on our results and creating visual and verbal clarity. For me, it is important to communicate in an efficient and inspiring way. For this, the right amount of information is critical.\r\n\r\nThe six steps to a clear story are easy for anyone to apply. Given the diversity of data types and the different methods used by users, I am convinced that in most cases we need to combine different approaches (technologies and products) to achieve outstanding results and a high level of acceptance within the company. The key is to find the right level of diversity and standardization. Neither a single program nor a Tool-Zoo (a different program for every user) is a good solution in my eyes. Every company has different needs and should develop individual and adequate approaches.\r\n\r\nWe at CubeServ are specialized in adapting to the different requirements, developing alternative solutions and evaluating them together with the users.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Four Megatrends for the Future<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tArtificial intelligence becomes a mass phenomenon<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
    => AI Platforms as a Service\r\n\r\nIf artificial intelligence (AI) sounded like dreams of the future a few years ago, today it comes along rather inconspicuously and creeps secretly, silently into our everyday lives. Many people are not aware that they use AI tools on a daily basis. Voice-based assistants such as Alexa, Siri or Google Assistant are taken for granted by many. Yet the smart assistants are constantly learning through machine learning and are continuously improving; they interpret concerns correctly and react accordingly.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tInfrastructures must enable ecosystems<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
    => IoT platforms and blockchain\r\n\r\nThe Netzwoche headlined: “The Cloud – Door to the Internet of Things”. The Internet of Things (IoT) is emerging as more and more “objects” are connected to the Internet and send “object data” to the Internet. To make this possible, “sensors” are needed that capture the object data and transmit it wired or wirelessly to the Internet. The industry estimates that by 2020, 50 billion objects worldwide will be connected to the Internet; objects that send data that needs to be stored so it can be analyzed. For the exponentially growing flood of data (Big Data), the cloud serves as storage. Cloud-ready applications are also needed for data analysis.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tTransparency arises between people and things<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
    => Smart Workplaces & Streaming Analytics\r\n\r\nOrganizations recognized during the crisis that they needed to develop digital resilience across the workforce both after COVID-19 and during the crisis. In fact, it was this scramble to build technology stacks during the pandemic that led to the development of what Gartner describes as the “Smart Workplace.”<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tInfrastructure is ubiquitous<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
    => Always be available via cloud platforms\r\n\r\n“Cloud computing” is the on-demand provision of IT resources over the Internet at usage-based prices. Instead of owning and maintaining physical data centers and servers, you can access technology services such as computing power, storage and databases on demand via a cloud provider such as Amazon Web Services (AWS).<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t